”Ed Ruscha first drew the Hollywood sign in 1967 and this familiar icon has appeared in many of his paintings, drawings, and prints. The word Hollywood encapsulates an entire culture of Southern California coveted by people who do not live there, who experience it through film, television, and advertising.

”THE END evokes a long forgotten moment in time on the big screen in his subject of the closing titles from a classic movie. Ruscha’s choice of the Olde English lettering, recalling both medieval manuscripts and gangster tattoos is enhanced by the imperfections and vertical lines resembling the tiny scratches, and particles of dust, that can mar film and projector lenses. This series references Hollywood celluloid culture and also an apocalyptic reference to the continuum of time and obsolete technology.